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Startup Week — Applications Open

You Have the Fire.
We'll Give You the Path.

A free 3-evening in-person accelerator in St. George, Utah. Build something real. Demo it on Monday. The target: your first paying customer in 30 days — or break even and replace your income in 90.

62%
Free to Enter
1
Evenings · Startup Week
🏢
Build a Complete Business
💡
No Coding Required
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The Founder's Story
"
I had the degrees. An accounting degree. An MBA. And none of it prepared me for the business I actually built. The real education came from doing — and from the people who had already done it.
— Ryan Kohler, Founder
Program 1
Junto
12-week entrepreneur program by Greg Warnock & Alan Hall. Demo day. Community. Mentorship. Ryan won — but already had his business going.
Program 2
Provo Labs
Paul Allen's startup incubator. No money, just community, mentorship, and a place to build. The model that changed everything.
Today
AI4 Studio
Both programs rebuilt for the AI era — and designed for aspiring founders before they graduate. Startup Week → 30-Day Sprint → Demo Day → Funded Incubator.

I Was You.
I Know the Feeling.

At 25, I had an accounting degree and an MBA from a small school in Utah. I had a website business. And I had a ceiling I couldn't break through. I was making roughly what I'd make at a part-time job — but I couldn't figure out how to grow. The problem wasn't effort. It wasn't intelligence. It was that everything I'd learned in school was designed to make me a good employee, not a founder. My degrees were in accounting. My business was in web marketing and hiring software. There was zero overlap.

Then I stumbled into two programs that changed everything: Junto (put on by two VC exits) and Provo Labs (Paul Allen's startup hub). Both gave me frameworks, mentorship, community, and — most importantly — people who were doing the same thing I was trying to do.

Those programs made a massive impact. But they ended. The community dissolved. And back then, the goal was to raise money — which isn't what most entrepreneurs actually need, especially early in your journey.

What today's early-stage entrepreneurs need is different. You need AI tools that let you build faster than a full dev team. You need a niche, a customer, and a validated offer. You need mentorship from people who've actually done it. And you need access to real potential customers — not just a pitch deck.

20M+
Subscribers on refer.io
Through refer.io, AI4 Studio members pitch their product to a 20M+ subscriber network — real potential customers, not just classmates.
The Program

Everyone Gets In the Door. Not Everyone Gets the Keys.

Start with a free 3-evening in-person Startup Week in St. George, Utah. Build something real. Demo it on Monday. Then we decide — and so do you.

🚀
Free Entry Point3 Evenings · In-Person📍 St. George, Utah

Startup Week

Tuesday through Monday. Four evenings of class, a weekend sprint to finish your project, and Monday Demo Day where you present to Ryan and the team. No experience required — just the fire to build.

Tue–FriEvening Classes
Sat–SunProject Sprint
MondayDemo Day
Demo Day
You present. We evaluate. Two paths open.
↓
Open to All Grads30 Days
⚡

30-Day Builder Program

Target Outcome
Your first paying customer.

Not a prototype. Not a pitch deck. Revenue. Every Startup Week grad earns a spot — weekly sessions, peer accountability, and real mentorship to get you to that first customer in 30 days. Top performers earn their way into the next Incubator selection.

  • ▸Weekly class sessions and office hours
  • ▸Peer accountability and community support
  • ▸Mentorship from founders who've done it
  • ▸Target: first paying customer in 30 days
  • ▸Top performers earn their way to the Incubator
Grand Prize
Hand-Selected Only90 Days
🏆

90-Day Funded Incubator

Target Outcome
Break even. Replace your income. Quit your job.

Earn your selection at Demo Day and AI4 Studio invests in you. The target: in 90 days, your company pays you more than your current job — covering your salary, your marketing, your growth engines. You're on a trajectory. Funding becomes optional, not a lifeline.

  • ▸AI4 Studio invests in your business
  • ▸Access to refer.io's 20M+ subscriber network
  • ▸Dedicated mentorship and venture studio support
  • ▸Full AI tool stack and infrastructure
  • ▸Target: break even and replace your income in 90 days
  • ▸Funding optional — gas on the engine, not oxygen
Your Journey
Apply
Free
→
Startup Week
3 evenings · In-person
→
Demo Day
Monday
→
30-Day Builder
Target: first customer
OR
90-Day Incubator
Target: break even
The AI Builders Guild

You Don't Build Alone. That's the Point.

co-working space
Powered by
The Co-Working Network
AI Builders Guild community session

The programs that changed Ryan's life weren't about the money or the curriculum. They were about being around people who were doing the same thing — and having someone in your corner. AI4 Studio is built on that same foundation.

Co-Working Space Access
Show up in person. Build alongside other builders at co-working spaces in select cities.
Weekly Zoom Sessions
Can't make it in person? Join live via Zoom. All sessions are recorded and available on-demand.
Discord Community
A private Discord server for builders — dedicated channels for questions, wins, feedback, and peer accountability.
Monthly Meetups
Regular in-person and virtual meetups to connect, share progress, and celebrate wins with fellow founders.
The Unfair Advantage

Pitch to 20M+ Real Subscribers

Through refer.io, AI4 Studio members get access to a 20M+ subscriber distribution network. Pitch your product, get real feedback, find your first customers, and validate your idea with actual people — not just surveys.

20M+
Subscribers
Honest Talk

Is AI4 Studio Right for You?

This IS for you if...
Business majors (business, finance, marketing, accounting, economics) who want to actually build something — not just study how others did. Ryan has an accounting degree and an MBA. His business had nothing to do with either.
Students in any program who have a side obsession with business and can't stop thinking about building something
People who never went to college but have a genuine, burning fire for business and are ready to do the work — the degree has never been the differentiator
Anyone who wants to replace part-time job income by building a real company of their own
People who want real mentorship and peer accountability — not another course to watch alone
Anyone willing to show up, do the work, and build something real in 30 days
This is NOT for you if...
Programmers, developers, or IT professionals looking for a coding bootcamp — this is not that
People looking for a get-rich-quick scheme or passive income magic
Anyone who isn't willing to show up, engage, and actually do the work
People who want to watch videos but never talk to a real customer or build anything
Founders who already have a funded, scaling business (check out AI4Teams instead)
Anyone without a genuine obsession with business — the degree doesn't matter, but the fire does
What You'll Walk Away With
→A validated business model with real paying customers
→A live MVP built with AI tools — faster than any dev team
→A go-to-market motion and distribution plan
→A network of fellow builders — students, grads, and self-starters — you'll keep for life
→The AI skills to keep building and scaling, wherever you are in your journey
→A shot at funding and a spot in our 90-day venture incubator
Free Application

Apply for Startup Week

Startup Week is free. No tuition. No gatekeeping. No degree required. Just a 5-day intensive for business-minded builders who are ready to move.

No cost. No commitment. We review every application personally.

AI4
Studio

The AI Builders Guild — a free entrepreneurial accelerator for business-minded builders. 3 evenings in-person. Demo Day selects the best for our funded 90-Day Incubator.

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Program
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Startup Week is Free. 3 evenings. Real results. No coding required.