Phase 01 · Free Entry Point · 3 Evenings · In-Person

Three Evenings.
One Real Business.
In-Person. St. George, Utah.

Startup Week is the free in-person entry point into AI4 Studio. Three evenings (Tue–Thu), a weekend sprint, and Monday Demo Day. You'll pick a niche, build an MVP, get real customer feedback, and pitch on Monday. From there, every grad enters the 30-Day Builder Program — and the best get selected for the 90-Day Funded Incubator.

3
Evenings of intensive building
Free
No cost to enter
In-Person
St. George, Utah
Demo Day
Monday — two tracks open
The Honest Truth

You Don't Need Experience.
You Need a Framework.

Most aspiring founders spend years knowing how to analyze a case study — but not how to actually start a company. That's not your fault. It's the curriculum.

Startup Week is designed to give you the one thing the traditional path doesn't: a structured path from "I have an idea" to "I have a real business with real customers" — in 3 evenings.

You don't need to know how to code. You don't need a co-founder. You don't need money. You need the frameworks, the AI tools, and the mentorship to move fast and learn faster.

"I need a technical co-founder"
AI tools let you build an MVP in hours. No dev required.
"My idea isn't good enough"
You don't need a great idea. You need a real customer with a real problem.
"I don't have time while you're still figuring it out"
3 evenings. That's it. You've spent more time on a single exam.
"I'll do it after I graduate"
The best time to start is when you have zero overhead and everything to gain.
The Full Week

Evening by Evening.
Hour by Hour.

Every evening of Startup Week has a clear objective, a set of deliverables, and a mentor check-in. You'll never wonder what you're supposed to be doing — the path is laid out for you.

Tuesday night is a full-throttle founder sprint. Using AI tools and structured frameworks, you'll lock in your niche, nail your target persona, identify the real pains your customer lives with, map out your concept, and build an initial proof of concept — all in one evening session.

What You'll Deliver
  • Niche selected and defined
  • Target persona built (who they are, what they want, what they fear)
  • Top 3 customer pains identified and ranked
  • Business concept mapped out
  • Initial proof of concept built with AI
The Curriculum

What You'll Actually Learn.
Not Just Study.

These aren't lectures. They're frameworks you'll apply in real-time — on your actual business — during the week.

Niche & Persona Clarity

How to pick a specific niche and build a detailed persona of your target customer — the foundation that makes everything else easier.

Customer Discovery

How to get proximity to real users, run a discovery conversation, and extract signal that actually shapes your product.

AI-Powered Proof of Concept

How to build a working proof of concept in hours using AI tools — no dev team, no technical background required.

Validate-Upgrade Loop

The core founder operating system: get feedback fast, validate your assumptions, upgrade your concept, repeat.

Go-to-Market Thinking

How to map out your first acquisition channel and craft a message that reaches your target customer where they already are.

What Comes Next

Demo Day Isn't the End.
It's the Beginning.

At the end of Startup Week, you'll pitch your MVP at Demo Day. A panel of mentors and judges will evaluate your progress — not your idea, but your ability to execute and learn fast.

The top performers earn a spot in the 30-Day Validation Sprint — a free, intensive program where you'll spend a full month going from MVP to paying customers.

Even if you don't earn a Sprint spot on your first try, you'll walk away with a validated business hypothesis, a live MVP, and a network of fellow builders you'll keep for life.

Startup WeekYou are here
3 evenings · Free · Build your MVP · Demo Day
30-Day Validation Sprint
30 days · Free if you qualify · First paying customer
Demo Day
Present to investors · Win funding
90-Day Incubator
90 days · Venture studio · Break-even goal
Free to Enter

Ready to Build Something Real?

Startup Week is free. No experience required. Just bring the fire to build something — we'll give you the frameworks, the tools, and the mentorship to make it happen in 3 evenings.

Free to enter · No experience required · Just bring the fire
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30-Day Validation Sprint